6 Business Investments Every Entrepreneur Should Do to Achieve Success

November 5th, 2018 by admin

How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run

When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us but for my Dad, it was his dream of being a farmer coming true.

We were all put to work, much to my brother’s and I chagrin. Mom and Dad continued to work full time in Vancouver so their day meant getting up very early to feed the cattle and milk our cow, Emma, before driving the hour long commute.

When they returned, the evening chores were done in between getting the old farmhouse in working order. Installing a hot water tank was Dad’s top priority!

To say they were truly invested in making a go of it was an understatement with that kind of commitment.

Last year, due to health reasons, my Dad had to sell the farm and let’s just say his return on his investment was immense.

Thinking back at the hard work and sacrifices we made in getting the farm operational got me thinking about how I developed a strong work ethic and built my own business, as a result from that experience.

Of course, we aren’t a farm but similar principles apply when wanting to protect your business investment.

Here’s 6 investments you should make in order to protect your own business investment:

1. Invest in Your Commitment

Just like my Mom and Dad, you need to invest your time be truly committed to your business in order to see success. Be “all in” and not let any excuses get in the way of doing what needs to be done.

If it means getting up an hour early so you can get your family needs taken care of first before heading to the office, then so be it. And if it means not watching TV at night and instead working on your business priorities, then do it.

Take the “No More Excuses” approach and your business will soar.

2. Invest in Your Brand

Your brand is not just a logo but is the overall “essence” of your business. It encompasses how you present yourself to the public by way of appearance, how you behave, how you speak and how you “are”. Your brand is also the quality of product of service you provide.

The visual representation of your business is also a big part of a brand. This is where a professionally designed logo is a must but also everything else that is viewed by the public such as your website, your marketing materials, your social media platforms and even your business card.

Your brand can literally make or break your business success. When all factors are put together, a brand will produce either a positive or negative impression on your potential customers. So a proper investment in your brand is vital for business success.

Just like when Dad would take his steers to auction, other farmers were judging him based on what they see and use that to determine if he was trustworthy to purchase from or not.

3. Invest in Yourself

I meet a lot of entrepreneurs who are very hard on themselves for not knowing everything they “should” while running a business. In fact, many secretly are just waiting to be called out as being a fraud.

The truth is, no one knows EVERYTHING! It’s impossible to live up to that kind of expectation; however, it IS important to invest in yourself when it comes to staying on top of what’s happening in your industry.

Whether it’s learning about new grain mixtures to feed to cattle like my Dad did or staying on top of the latest technologies that support your business, there always needs to be room for this kind of investment in your business.

4. Invest in a Professional Website

Well you knew I was going to add this in, right? Just like it’s important to invest in your brand, your website is a crucial investment that must be taken seriously.

Since your website is literally your sales presentation that’s working on your behalf 24 hours a day, 7 days a week, it must be given the attention it deserves.

It is definitely required to have a unique, professionally designed and built website that is mobile friendly so anyone can easily access the information needed regardless of device used.

Dad would never be able to operate the farm if his barn wasn’t functional and the cow’s needs were not met due to him wanting to cut corners and build a shack instead.

Don’t have a shack for a website, invest in a proper one that will represent you professionally and get you the results you need.

5. Invest in SEO

Having a website isn’t enough. Just because you built it, doesn’t mean anyone knows it exists so you must implement search engine optimization strategies to drive qualified traffic back to it.

By qualified, I mean getting it in front of your ideal target audience – the ones that are prime to do business with you.

Dad didn’t have the convenience of the Internet back then to sell his livestock but he knew the importance of placing an ad in the local newspaper on a weekly basis. Attending auctions and getting visible in front of local farmers was his version of SEO so people knew of what his offerings.

Find a qualified SEO specialist to help you with this. This is one area where investing in your knowledge might not be ideal unless you are a web developer. There’s a lot of know-how involved in building and optimizing a website so it performs ideally for you so let an expert help with this.

6. Invest in Marketing

No matter how much you implement the Law of Attraction and meditate about the success of your products or services, you must market them in order to get sales.

Many entrepreneurs find this part difficult to do – it feels sleazy to them and inauthentic. I beg to argue. No one is saying you have to be a pushy sales person that lies and scams people in order to make a sale.

But what you DO need is to create a consistent marketing plan that will build your reputation as someone who is knowledgeable in your industry, nurture prospects into trusting you and creating easy methods for people to buy from you.

Luckily for Dad, big auction houses took care of all the marketing for him and other farmers but if none of that marketing happened, they wouldn’t be in existence. People have to know you exist and what you have to offer in order you’re your business to succeed.

Are you willing to follow these 6 business investments in order to achieve your dream of success?

Small Business Investment Ideas – Pool Cleaning Services

October 29th, 2018 by admin

I know a lot of people are looking for the best small business investment ideas. The best rule of thumb is to take a look at your community and see what is in need. A friend of mine who lives in Southern California noted that most of the people in his neighborhood had pools, but there simply weren’t enough pool cleaning service companies to service them all. That’s when he got his bright idea.

At first, he didn’t think he’d be able to pull it off because he only had a few thousand dollars to start with. The more he thought about it though, the more he realized that most pool owners already had the basic tools and chemicals needed to clean their pools. He started out by offering very basic pool cleaning. Friends and family quickly hired him and recommended him to their neighbors. Before he knew it, he had over a dozen clients.

As the time came to close the pools for the winter, he used his profits to invest in more specialized tools for deeper cleans and pool closings. He was also able to buy a van and have it professionally painted with his business name and logo. Before he knew it, he’d hired several employees to work with him.

The most successful small business ideas always focus on finding needs that people have and filling them. My friend is an example of starting with a very small investment and building it up until you have a thriving business.

$3,000 Small Business Investment – Make $25 an Hour With Promotional Buttons

October 23rd, 2018 by admin

How a Great Home Business Investment Brings High Returns

October 16th, 2018 by admin

There are an abundant of great home business investment opportunities found everywhere you look on the internet. The concept may not be as simple as it appears. But, for those who truly want to make a change of circumstances, you’ll find no better return for the investment.

So, let’s break it down into the three decision points you must consider. What is the investment required, opportunities available for you and the return or results on your home business investment.

Home Business Investment Criteria

Investment of Time – You will need to set aside time for your business, 10 – 20 hours per week minimum. If your able to devote a full time work schedule great. Your investment of time will include both learning and applying or taking action in your business. It’s an absolute must.

Investment of Money – Any business requires startup cost and monthly operating expenses. The key to home based business is these expenses are typically a far cry from traditional business models. The low investment and flexible time scheduling is exactly what people find so appealing.

Business investment compared to typical investing. Consider what it takes to invest in stocks, bonds, IRA, annuties, real estate, property, land etc. You still need time and money but a business can become highly profitable in a shorter amount of time. Particularly a home business because of the small initial investment.

Great Home Business Opportunity Models

  • Your own product or service
  • Affiliate Marketing
  • Network Marketing

Promoting your own product or service may require a little more work. It will require design and development of the product and marketing materials. Maybe your bringing your current business online. This may still require learning how to market online.

Affiliate Marketing – here you’re promoting products and services for other people or businesses. Basically, your acting as part of the sales team by driving traffic to the main product site. No need to worry about product creation or support. That is all the responsibility of the product owner. You business is to market and collect commissions.

Network Marketing – here again you’re promoting a product or service for someone else. The difference here from straight affiliate marketing is you can also build your own team of business partners. Much like have your own affiliates and you get a percentage of commissions from the total product sales.

Home Business Investment Returns

Residual income that grows each month. The power of marketing working 24 hours, 7 days per week. In the case of Network Marketing your also leveraging income based on your team.

Business Equity – Any product or website you personally own can be passed along to your family or sold. You can see how having multiple websites can become very profitable.

Change in Lifestyle – Hard to put a value on how your lifestyle and outlook on life will change. The relationships and impact on other people is far more rewarding than imaginable.