Posts Tagged ‘investments’

6 Business Investments Every Entrepreneur Should Do to Achieve Success

November 5th, 2018

How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run

When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us but for my Dad, it was his dream of being a farmer coming true.

We were all put to work, much to my brother’s and I chagrin. Mom and Dad continued to work full time in Vancouver so their day meant getting up very early to feed the cattle and milk our cow, Emma, before driving the hour long commute.

When they returned, the evening chores were done in between getting the old farmhouse in working order. Installing a hot water tank was Dad’s top priority!

To say they were truly invested in making a go of it was an understatement with that kind of commitment.

Last year, due to health reasons, my Dad had to sell the farm and let’s just say his return on his investment was immense.

Thinking back at the hard work and sacrifices we made in getting the farm operational got me thinking about how I developed a strong work ethic and built my own business, as a result from that experience.

Of course, we aren’t a farm but similar principles apply when wanting to protect your business investment.

Here’s 6 investments you should make in order to protect your own business investment:

1. Invest in Your Commitment

Just like my Mom and Dad, you need to invest your time be truly committed to your business in order to see success. Be “all in” and not let any excuses get in the way of doing what needs to be done.

If it means getting up an hour early so you can get your family needs taken care of first before heading to the office, then so be it. And if it means not watching TV at night and instead working on your business priorities, then do it.

Take the “No More Excuses” approach and your business will soar.

2. Invest in Your Brand

Your brand is not just a logo but is the overall “essence” of your business. It encompasses how you present yourself to the public by way of appearance, how you behave, how you speak and how you “are”. Your brand is also the quality of product of service you provide.

The visual representation of your business is also a big part of a brand. This is where a professionally designed logo is a must but also everything else that is viewed by the public such as your website, your marketing materials, your social media platforms and even your business card.

Your brand can literally make or break your business success. When all factors are put together, a brand will produce either a positive or negative impression on your potential customers. So a proper investment in your brand is vital for business success.

Just like when Dad would take his steers to auction, other farmers were judging him based on what they see and use that to determine if he was trustworthy to purchase from or not.

3. Invest in Yourself

I meet a lot of entrepreneurs who are very hard on themselves for not knowing everything they “should” while running a business. In fact, many secretly are just waiting to be called out as being a fraud.

The truth is, no one knows EVERYTHING! It’s impossible to live up to that kind of expectation; however, it IS important to invest in yourself when it comes to staying on top of what’s happening in your industry.

Whether it’s learning about new grain mixtures to feed to cattle like my Dad did or staying on top of the latest technologies that support your business, there always needs to be room for this kind of investment in your business.

4. Invest in a Professional Website

Well you knew I was going to add this in, right? Just like it’s important to invest in your brand, your website is a crucial investment that must be taken seriously.

Since your website is literally your sales presentation that’s working on your behalf 24 hours a day, 7 days a week, it must be given the attention it deserves.

It is definitely required to have a unique, professionally designed and built website that is mobile friendly so anyone can easily access the information needed regardless of device used.

Dad would never be able to operate the farm if his barn wasn’t functional and the cow’s needs were not met due to him wanting to cut corners and build a shack instead.

Don’t have a shack for a website, invest in a proper one that will represent you professionally and get you the results you need.

5. Invest in SEO

Having a website isn’t enough. Just because you built it, doesn’t mean anyone knows it exists so you must implement search engine optimization strategies to drive qualified traffic back to it.

By qualified, I mean getting it in front of your ideal target audience – the ones that are prime to do business with you.

Dad didn’t have the convenience of the Internet back then to sell his livestock but he knew the importance of placing an ad in the local newspaper on a weekly basis. Attending auctions and getting visible in front of local farmers was his version of SEO so people knew of what his offerings.

Find a qualified SEO specialist to help you with this. This is one area where investing in your knowledge might not be ideal unless you are a web developer. There’s a lot of know-how involved in building and optimizing a website so it performs ideally for you so let an expert help with this.

6. Invest in Marketing

No matter how much you implement the Law of Attraction and meditate about the success of your products or services, you must market them in order to get sales.

Many entrepreneurs find this part difficult to do – it feels sleazy to them and inauthentic. I beg to argue. No one is saying you have to be a pushy sales person that lies and scams people in order to make a sale.

But what you DO need is to create a consistent marketing plan that will build your reputation as someone who is knowledgeable in your industry, nurture prospects into trusting you and creating easy methods for people to buy from you.

Luckily for Dad, big auction houses took care of all the marketing for him and other farmers but if none of that marketing happened, they wouldn’t be in existence. People have to know you exist and what you have to offer in order you’re your business to succeed.

Are you willing to follow these 6 business investments in order to achieve your dream of success?

New Business Investments

July 17th, 2018

As an investor or potential investor, we are always looking for new ways of investing our money. The reason for this is simple: we need new, fresh ideas and products to keep up with the ever growing demand of the general population. This alone ensures that our profit margin continues to grow.

So what is this demand that we need to fill by searching for new business investments? Ask yourself what it is that all the things you personally need or like to buy have in common. Simply answered, people are on a never ending search for new products that will make their lives easier and make daily tasks more convenient in this fast paced world. They are searching for products that are practical, economical, and relatively cheap.

Investing in new business opportunities allows us to find an investing niche. An investing niche is something new that not that many people are informed enough to invest in. In other words, an investing niche has very little competition, therefore resulting in higher profits for those involved in that investing niche.

Sounds nice right? Who wouldn’t love to invest in a product that many other investors don’t know how to or are too invested in their other investments to be able to attempt to be invested in your particular investment niche? That is every investor or potential investor’s goal… to find an investment niche. An investment niche is the key to every successful investment endeavor.

The main step to take in finding your investment niche is by researching new business product investment opportunities. That is likely how you ended up reading this article. You are already researching this topic. That puts you one step ahead in the game. It will make all the difference in your success. You are on the right track. Just keep it up.

So when you find your new business to invest in, be sure it is a low risk investment. You do not have to throw away your money with a small, unlikely chance of getting it back, let alone receiving a return on your investment. Unfortunately, that is a widespread popular misconception that has sent many new investors into financial chaos. It is not true investing. That is just gambling and in most cases, foolishness. Investing in a new business opportunity is not a hit or miss game. It is not a matter luck. It is a matter of well researched, well calculated low risk.

Learn Why Small Business Investments Are Necessary For Your Success

June 20th, 2018

When it comes to being successful in the home based business industry it takes a lot of hard work and dedication. This is something that many people know about already but still are not willing to put in the work. But also most people forget the importance that small business investments have on the success that you achieve in your business. This article will illustrate the importance and how you are able to know which investments will be good for your business.

The importance of small business investments is unmeasurable because it has a big impact in the growth of your business and expands the limit of your success. Of course is not something that happens overnight and it doe take time but it sure is worth the investment. There are some people who don’t know what makes a good investment different from a bad one and how can you even tell.

Well the difference of course comes in the area of a bad investment actually making you lose money while a good investment helps you make money in profit. The way that you are able to determine between the two is to determine is the ROI of your initial investment is a profit or a loss. To understand what I am saying you have to be aware that ROI stands for your return on investment and that there is a formula to calculate this problem.

For example you invest 50 dollars into something to promote your business and that promotional method makes 200 dollars, the 200 dollars is your return on investment. Now to calculate the profit or loss you simply minus the 50 from the 200 and you will 150 profit since 150 is higher than 50. If the ROI was 20 then there would be a 30 loss instead. Understanding this simple formula will help you become successful and understand the basics of investing.

Business Investments in North Carolina

June 8th, 2018

North Carolina is one of the most business friendly states in United States. It has been received the top rating for any US state to have the best business climate in 2007. At a time when many business processes are being outsourced to some other countries for reducing the production cost and thereby creating a better and competitive pricing structure, creating a suitable and attractive business climate is absolutely necessary for attracting quality business and industrial investment to any state.

The state government of North Carolina should be lauded for their efforts for attracting investments to the state. They specifically have two schemes, which cater well for the business growth of North Carolina. One North Carolina Fund was launched in 2001. So far it has been successful in creating more than 17000 job opportunities and also in romping over two million dollars of business investment to the state. There is another scheme called Job Development Investment Grant (JDIG), which has been set up for providing annual grants to worthy and suitable business and industrial projects. This scheme was started in 2003. Every year 25 such grants are provided. The grants are provided to the business firms, which are strategically important and look to be on the winning path. So far JDIG has been successful in attracting business worth $1.9 billion and in turn creating over 10000 job opportunities.

Some of the big companies that have invested in the state of North Carolina are GlaxoSmithKline, Boon Edam Tomsed Inc., and Dole Food Company. These companies have invested quite huge sums. Their willingness to invest is a glittering evidence for the business friendly environment in North Carolina. In other words, the co-operation and interest shown by the state government to attract investment have been appreciated by the companies.

The Governor of the state, Michael Easley says the government adopts simple plans that can be executed easily for attracting the business organizations. He says, “Our interest has been the simple strategy of improving education and reducing the cost of doing business.” His statement clearly emphasizes two traditional strengths of North Carolina that make the state highly attractive destination for many business organizations. There is an abundant pool of highly talented and educated people, from whom a company can hire any number of suitable employees. But the cutting of cost is no longer a feasible option when competing with international business destinations in this era of outsourcing and globalization.

So the state officials realize this hard and unalterable fact and focus more on the creative a talent pool of the highest quality. Also the government is offering several forms of tax sops and reductions for the companies that are willing to invest in the state.